Our Story

Scandinavian Wallpaper was founded in 2015 by Kim Florens, originally from Sweden. With a deep passion for design and recognizing the renewed appreciation for wallpaper, Kim was inspired to bring authentic Scandinavian craftsmanship to the U.S. market. That vision continues to guide our company today.

We are proud to represent some of Scandinavia’s oldest and most respected wallpaper producers, offering top-quality designs that combine timeless tradition with modern style. Our curated collection includes Sandberg Wallpaper, Boråstapeter, Boråstapeter Studio, Duro Sweden, and Ulricehamns Tapetfabrik, providing something for every taste — from subtle, muted patterns to bold, colorful designs and large-scale custom murals.

In addition to our online presence, we also welcome customers to visit our showroom in Sarasota, Florida, where you can experience our wallpapers in person, explore samples, and receive personalized guidance for your project.

Based in Florida, we serve customers across the United States, helping homeowners, designers, and businesses create inspiring spaces that reflect the elegance, warmth, and craftsmanship of Scandinavian design. Whether you’re visiting our showroom in Sarasota or exploring our collection online, our goal is to make choosing and installing wallpaper an enjoyable, seamless experience.

Our Team

  • Tala Stuart – Head of Customer Service

    Tala Stuart leads our Customer Service team, ensuring every interaction is friendly, professional, and helpful. She is your go-to contact for any questions about products, orders, or samples, and she provides expert guidance on design choices. With Tala on your side, you can expect attentive support and a smooth, personalized experience from start to finish.

  • Lisa Moynihan – Local Market Specialist

    Lisa Moynihan is our Local Market Specialist, working with regional clients and design partners to bring Scandinavian style to local projects. She offers expert guidance on wallpaper selection, ensuring each space reflects quality craftsmanship and timeless design.

  • Visit Our Showroom

    Welcome to our showroom in beautiful Sarasota on Florida’s west coast. Here, you can explore nearly 30 wallpaper designs displayed on our walls, with hundreds more available on rolls for a closer look. Our collection books offer even more inspiration and ideas, helping you envision the perfect design for your space.

  • Nationwide Shipping & Sample Service

    We personally cut most of our wallpaper samples in-house to ensure high-quality pieces for every customer. From our Florida showroom, we ship samples across the United States, making it easy to explore our designs and find the perfect pattern for your project.

  • Working with Interior Designers

    We work closely with interior designers in both local and nationwide markets. To support their projects, we have a dedicated conference room in our showroom where designers can bring clients and browse our collections privately. Our goal is to make the design process seamless, inspiring, and tailored to each client’s vision, whether it’s for a single room or a larger-scale project.

- A word from the owner

“When I started Scandinavian Wallpaper, it came from a simple place — a love for the Scandinavian homes I grew up around and a desire to share that feeling here in the U.S. Every brand we offer is one I’ve chosen because it brings a sense of warmth, calm, and thoughtful design. My hope is that when you bring our wallpapers into your home, they bring you joy every day and help create spaces that feel meaningful, welcoming, and truly yours.” — Kim Florens