Duro Sweden

Happy, Harmonious Homes

We are proud to add Duro Sweden to our carefully curated portfolio of Swedish wallpaper producers. Their wallpapers have helped create happy, harmonious homes for nearly a century. Rooted in timeless Swedish design, their patterns are made to outlast trends and passing fashions — just as beautiful tomorrow as they are today, and designed to be lived with and loved for generations.

Their story begins in Gävle, Sweden, where wallpaper has been produced in a historic brick building by the river for almost 100 years. Here, traditional craftsmanship meets modern responsibility. Their wallpapers are printed using classic surface-printing techniques on authentic wallpaper paper, and their inks are made using high-quality natural pigments. The result is a naturally matte finish with rich colors, beautiful depth, and an exclusive feel — while remaining easy to hang and durable over time.

Their design heritage is one of their greatest strengths. Over the decades, they have built one of Sweden’s largest wallpaper archives. Swedish households have contributed fragments and rolls, and many iconic patterns from different eras have been carefully collected — from 18th-century farmhouses to the bold creativity of the 1970s. This ever-growing archive forms the foundation of their collections, allowing history to be reinterpreted while staying true to classic, sustainable design.

Sustainability is at the heart of their production. Their wallpapers are PVC-free and chlorine-free. Their inks and surface treatments are water-based, toxin-free, and solvent-free. Hydro power is used in production, paper waste is converted into energy, and an in-house purification plant helps minimize environmental impact. Through the Atelier concept, digitally printed wallpapers are also offered, made to order to reduce waste while allowing greater design freedom and customization.

They are proud to be a Swedish manufacturer, taking responsibility for their products, employees, working conditions, manufacturing processes, and environmental impact. Whether a home is grand or humble, traditional or modern, their wallpapers are created to bring warmth, character, and lasting beauty to the walls — and to the homes that hold life within them.